A THOUGHTFUL PROCESS FOR real connection
As a director I believe the power of visual storytelling is the power to create an emotional connection with the audience, which is why my process always starts with understanding the audience first, and then finding my own emotional resonance whithin each project.
5 steps
100+ steps
200+ steps
25 steps
finding the north star
Blending my design methodology with my love for the history and language of cinema, my creative process begins with five key steps:
• Understand the Audience
• Define the Project's Goal
• Discover the Project's “North Star”
• Identify the Platforms & Distribution Strategy
• Deliver the Creative Treatment
• Understand the Audience
• Define the Project's Goal
• Discover the Project's “North Star”
• Identify the Platforms & Distribution Strategy
• Deliver the Creative Treatment
pre-production
Careful planning, testing, coordination, and communication across the entire team to ensure true excellence:
• Script & Storyboard Development
• HoD Pre-Pro Meetings
• Location Scouts
• Screen Tests & Equipment Tests
• Shot Lists & Production Schedules
• Script & Storyboard Development
• HoD Pre-Pro Meetings
• Location Scouts
• Screen Tests & Equipment Tests
• Shot Lists & Production Schedules
production
My visual style comes from exploring the softer sentiments of life with the creative intent of helping each project connect with its audience on a deeper, more meaningful and emotional level.
While on set, the team and I build our vision with a collaborative, curious atmosphere where talented people are supported to express their most authentic voices—which I believe is what audiences long to see, connect with, and share.
While on set, the team and I build our vision with a collaborative, curious atmosphere where talented people are supported to express their most authentic voices—which I believe is what audiences long to see, connect with, and share.
post-production
Whether directly involved in editing, or assisting the post-house remotely, I work to support the team all the way to final broadcast in order to achieve the project's greatest potential.